Future Making: Getting Your Organization
Ready for What’s Next

Future Making: Getting Your Organization Ready for What's Next focuses on how people at the top of an organization can improve their ability to make future-oriented decisions and, most importantly, take future-making actions. In this book, Clark Murdock redefines how your organization can and should plan—both strategically and tactically—for the future.

You aren't making your organization's future if you haven't empowered someone who:

• Has no current operational responsibilities
• Isn’t invested in today's way of doing business
• Represents only the demand side
• Promotes learning, because it is not the planner's understanding of future demand that matters, but the bosses' understanding
• Sees that future-making decisions are acted upon; otherwise, the organization is merely talking about the future, not making it

Clark Murdock offers an entertaining and informative read that provides practical, accessible advice to those who run organizations and the staffs who support them based on his 35 years of experience in both public and private organizations.

Read an excerpt from the book.

Order the book from Amazon.com.

Contact Clark Murdock to schedule a speaking engagement.